“Dear Romika, you topped the main featured list for UAE personalities review. We are honoured to have this interview opportunity. Please tell us more about yourself particularly on your businesses/ companies.”
/First of all thank you for the feature. It's my pleasure to be answering your questions, it’s always pleasing to be recognised for hard work. Personal introductions first off, my name’s Romika Fazeli and I am the founder and managing director of Emirates World Club based in the United Arab of Emirates. Being originally from Germany and now based in Dubai full time being multilingual comes in very useful, I speak multiple languages and have always found it easy to relate to people as people, without agenda and without prejudices. Before this I ran a very successful event and model management business for over a decade and organised over 250 events for white-collar industries. This gave me the opportunity to create personal relationships with CEOs, vice presidents and chief executives alike, quickly realising that there was a demand in the market for VIP recommendations and exclusive booking advice, thus sparkled the idea for Emirates World Club.
We are a VIP-concierge and networking club based on 6,000 CEOs, GM's and VP's. We aim to satisfy our member’s search for a luxurious, care-free, stimulating lifestyle. We host VIP-networking events for our members, organise services and luxury travel as well as creating business partnerships ourselves. Our large variety of services provides everything our client may need in their daily and corporate lives. This company is so much more than a concierge service, it has the attention to detail, the local knowledge and the global connections that our VIP-members are after.
“Our audience might have strong desire visiting Abu Dhabi/ Dubai in the near future. For business networking, how can they connect with your Emirates World Club? What are the main benefits and value of joining the prestigious networking club in UAE?”
/We are delighted to be a modern company based in the bustling bright lights of Dubai and really could not recommend it as a luxury destination strongly enough! As a company we are constantly expanding so the easiest way to get involved with Emirates World Club is to check us out online, we are very active on Instagram where we show off our current partnerships from around the world. EWC also has a beautifully designed website which we are very proud of, where all our services and contact information are listed. Please do not hesitate to reach out to us, EWC creates exciting adventures and luxury experiences so why not get involved? We are committed to our members and only provide a luxury range of services to the world’s elite: resident families, corporations and voyageurs. We provide exclusive services for the world’s elite. The benefits of joining us as a member are extensive; our proven expertise and professionalism has resulted in strong ongoing working relationships, our members trust our advice, you really do get the best of the best! There is great value to joining Emirates World Club, we have experience in such a wide range of industries meaning we assist our members in ALL their needs while visiting, moving, living or operating in the UAE.
At Emirates World Club we treat our members as individuals and we take care of your plans like they are our own. We recommend, organise and book for you, our assistance is not limited to ex-pat relocation services, legal help and health consulting firms, make most in-demand restaurant and club reservation and even education tutors and interior design expertise. In need of plans whilst you are in town? We can arrange for you to attend glamourous sporting events where you mix with the stars, travel in limousines, and wear bespoke fitted suits. There truly is not a downside to joining this prestigious networking club.
[*Friendly info: At EWC we provide a commitment that brings along huge benefits. One such benefit are new VIP customers, after a business joins us at Emirate World Club they are granted direct access to a pool of over 6,000 high net worth individuals. New VIP contacts consequently leads to new VIP customers. This direct access in turn results in low customer acquisition costs, another benefit of joining EWC. High customer acquisition costs are avoided through targeted digital marketing done by us at EWC. A further benefit of joining us compared to another VIP-networking service is no commission. EWC doesn’t take commission on any bookings, this is a promise. Our VIP-members will book directly with our partners or hassle free through us this is how we’ve curated such a healthy relationship with our members throughout the years. There is great value in joining Emirates World Club, we believe that building a strong network for any business is invaluable and imperative for success. Emirates world clubs’ monthly newsletters are sent out exclusively to our members, where we share with them select opportunities and advice. Businesses that join EWC as partners can even contact VIP clients directly which will grow their customer base exponentially. There truly is not a downside to joining this prestigious networking club.]
“We all love travelling. Unfortunately 2020 is indeed discouraging year prohibiting us to do so. How did you cope with the pandemic as we understand that you have left Dubai for quite some time staying abroad? Does it help in terms of state of mind and energy restoration?”
/This past year has been an unprecedented one, the business world has faced problems never before seen. Personal lives have been turned upside down too. Emirates World Club is a modern enterprise with a strong digital footprint which helped us immensely to tackle the pandemic head on. Being an entrepreneur I have to have a forward thinking mind set, I am accustomed to the ups and downs of a business life. Protecting your mind set and positive energy is very important, personal wellness is imperative for personal success. Coping with the pandemic for me meant adapting to our new corporate surroundings, businesses need to evolve in order to survive. Online communications and digital marketing have been key to surviving our pandemic in the UAE. Continuing to have confidence and optimism was important at EWC to instil confidence into members and partners.
“As the founder and owner of Emirates World Club, perfection is definitely something you emphasize on. How do you define perfection in terms of business aspect as well as personal lifestyle?”
/ I think it is important for aspiring business women to understand that perfection has more than one definition, it is more than one thing. Neither does perfection look one way, it is a subjective adjective. One women’s perfection in life or business may not be perfection to the next women. Nor is perfection stationary, just like success, it is not linear, it comes and goes in life as in business. At Emirate World Club we most definitely strive for perfection, it is set as an aspirational goal, I think it is important to have high standards in order to reach further. “If you aim for the moon and miss at least you hit the stars” I believe this is true in personal achievements or corporate success. In the modern professional world women are so often compared and contrasted against each other and talked about against other people’s ideas of perfection. Our company’s principles are based on equality and hard work. Perfection at EWC is induvial, our member’s idea of perfection is what is important to us. We work hard as a company we go above and beyond to deliver their perceived perfection.
“You are truly a successful entrepreneur with the establishments everyone praising on. For our female audience, kindly share the THREE ADVICES /SUGGESTIONS for becoming successful women entrepreneur.”
LIMITATIONS- Setting limitations on yourself will only allow other to do the same. Limitations can only narrow your search for success. Don’t fall into the trap of limiting yourself because of self-doubt and let your own perception of your abilities limit your achievements. You have to be bold and brave, you are no longer just a women, and you are an entrepreneur and all that has entailed. Do not limit your own mind-set or your goals. Get out there, be persistent and let the work speak for you.
SAY NO- this might sound counter-productive but learn to say no and it will open hundreds of doors. Learn to say no to being underappreciated, overworked and over looked. Learnt how to say no instead of bending over backward for everyone and everything. Short term pain for long term gain, it may feel foreign to walk away from something but the right opportunity is out there.
ATTITUDE, NOT EXPERIENCE- you cannot always be the person with the most experience but you can be the person with the most enthusiasm. The right attitude can take you much further than the highest marks. Stay positive, consistent and show people you are willing to learn.
“One last question, how can our audience connect with you? For first time travellers to UAE, can you recommend the Top Three Destinations which they must visit.”
/We have a variety of information on our website including our contact information. For those after their next adventure check out our Instagram feed where we showcase our top exclusive destinations that would cheer up any blue Monday. Watch our daily stories from around the world and set that imagination off.
(***Top three UAE destinations here: One&Only The Palm, Dubai. Rosewood Abu Dhabi and Fujairah)